established 1999 — one of the first advertising agency in Armenia

A full-cycle advertising agency in Yerevan, Armenia, working within the PMB mediaHouse group of companies.

Strategy, creative, production and media placement, handled end to end by one team — led by founder and director Hovhannes Tovmasyan.

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Built for the whole campaign, not just one piece of it

Media TV was founded in Yerevan as one of the earliest advertising agencies to operate in Armenia’s post-independence market, at a time when the country’s advertising industry itself was just taking shape.

Since then the agency has grown into a full-cycle operation: strategy and planning, creative development, TV and video production, media buying and placement, and campaign broadcasting — carried out end to end for clients across Armenia and the wider region.

Media TV operates as part of the PMB mediaHouse group of companies, drawing on the group’s broader media, broadcast and production resources to deliver campaigns at a scale independent agencies rarely can.

founded1999
based inYerevan, Armenia
position in marketone of the first
service modelfull-cycle
groupPMB mediaHouse
founder & directorHovhannes Tovmasyan

leadership

Hovhannes Tovmasyan

founder & director, Media TV

Hovhannes Tovmasyan founded Media TV in Yerevan and has led the agency since its earliest days, shaping it into one of the pioneering names of Armenia’s advertising industry.

Under his direction, Media TV grew from a young market entrant into a full-cycle agency spanning strategy, creative, production and media placement — and became part of the PMB mediaHouse group of companies, where he continues to guide the agency’s direction and its role within the wider group.

An agency should own the whole cycle — from the idea to the moment it reaches the screen.

One agency, the full cycle

Every campaign moves through the same six stages, in-house, start to finish — then the results inform the next one.

Strategy

Market, audience and brand positioning before a single asset is made.

Creative

Concepts, campaign ideas and brand identity work.

Production

TV commercials, video and photo content, produced in-house.

Media buying

Planning and purchasing space across TV, outdoor and digital.

Airing

Campaign placement and broadcast, backed by the group's channels.

Analysis

Results tracked and fed back into the next campaign's strategy.

Stage six feeds back into stage one for every returning client.

Part of the PMB mediaHouse group of companies

Media TV operates within the PMB mediaHouse group, a group of companies spanning media, broadcast and advertising. Group membership gives Media TV’s full-cycle model reach beyond a single agency — production, broadcast and placement resources shared across the group, and campaigns backed by more than one agency’s worth of capability.

PMB mediaHouse

Media TV — advertising, full-cycle
Broadcast & media resources
Production & placement network

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